Yang He Global
Reaching the right audience at the right moment
With the aim to promote the consumption of Baijiu (Chinese white liquor) to the international audience and communicate their strong brand identity in Singapore
Vibrant billboard design with a short tagline of “Cheers to a better generation” to catch audience’s attention and bring the message across effectively. This Chinese-oriented ads allow Yang He Global to reach out to the Chinese-speaking audience and bring awareness to their traditional Chinese drinking culture. The use of iconic landmarks in Singapore such as Merlion, Marina Bay Sand and Esplanade on their billboard together with their baijiu, brings a connection between Yang He Global and Singapore. This is impactful in increasing its brand awareness to their target audience locally.\n\nYang He places their billboard at Furama City Centre, an unmissable media to the busy traffic and heavy pedestrians in the area. Due to its close proximity to Chinatown, this is a great location to target the tourist and locals who frequent the area.\n
Eye-catching locations that remind, retain, and convert
Prime Location
High-concentration audience in key media environment
OOH Media
Targeted media format for maximum brand visibility
Head-On Visibility
Prime placements deliver higher audience retention and repeated exposure
Regional Reach
Consistent brand presence across Southeast Asia from a single brief
Yang He Global
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Planning a regional OOH campaign?
TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.
