Est. 2002 · Singapore

Making Every OOH
Advertising Media Perfect

We started with one belief: outdoor advertising is the only medium your audience cannot turn off. Twenty-two years on, that belief still drives every campaign we plan.

30+
Owned media locations in Singapore
300+
Media spaces across Southeast Asia
20
Cities in 12 countries
22
Years in OOH media
Our Story

A gap in the market, and a decision to fill it

The Perfect Media Group was founded in 2002 by an advertising veteran who saw a clear problem: brands that wanted to use outdoor media were being underserved by traditional agencies that treated OOH as an afterthought.

He moved to fill that gap — not as a reseller, but as a full-service media owner and agency covering every step of the value chain: site scouting, permits, media buying, creative, production, installation, and monitoring.

Today, that same philosophy drives our work across Singapore and 12 countries in the Asia-Pacific region.

"The biggest challenge faced by advertisers is that every form of advertising can be turned off by the target audience — except for outdoor media."
— The founding belief of The Perfect Media Group

Brand Position

The Right Outdoor Media for Your Brand

Our brand position defines how we operate and what we hold ourselves to. It guides every market we enter and every campaign we take on.

Industry-best solutions

We offer outdoor media solutions that match or exceed global standards, for clients across every industry.

Trend-led proposals

We analyse outdoor media trends continuously — so our proposals reflect what's working now, not last year.

People and partners

We attract and grow people who are genuinely passionate and curious about outdoor media — not just order-takers.

Right audience, right location

We research every location carefully — footfall, dwell time, audience profile — before recommending it to a client.

What We Deliver

Four commitments behind every campaign

01

Local People & Billing

In every market we operate, you deal with local people and receive local invoicing — removing the friction of cross-border payments and unfamiliar contacts.

02

Regional & Local Know-How

We execute both regional multi-market campaigns from one brief, and hyper-local campaigns that require ground-level knowledge. We know how to do both.

03

Prime Locations

We hold long-term licensee agreements on exclusive locations — including Mustafa Centre, Queensway Shopping Centre, and both Batam ferry terminals — that competitors cannot access.

04

24-Hour Maintenance

Our on-the-ground teams provide round-the-clock maintenance and repair across our managed inventory, so your campaign runs without interruption.

The Team

30 outdoor media professionals

We think global, because we serve local brands with global aspirations. We act local, because we serve global brands with local ambitions.

KKH
Mr. Koh Khong Hua
Chairman
Adventurous Innovator
AK
Ms. April Koh
Managing Director
Practical Deep Thinker
SK
Mr. Stephen Koh
Operations Director
All-Round Nuts-And-Bolts Guy
DW
Mr. David Wong
Commercial Manager
Careful Strategic Planner
RW
Ms. Rina Widjaja
Indonesia GM
Never-Give-Up Charger
JY
Ms. Jessie Yit
Singapore GM
Steadfast Go-Getter
RS
Mr. Ronald Sidra
Creative Head
Detail-Oriented Multi-Tasker
FA
Mr. Faiz Alrilla
Asst General Manager
Operations & Delivery

Ready to reach the right millions?

Every day we push further into new markets and new formats. Tell us about your campaign and we'll show you what's possible in outdoor advertising across Southeast Asia.

Get in touch

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