Traveloka
Case Studies /Traveloka

Traveloka

The Client

Traveloka

Traveloka
Indonesia's leading online travel platform offering flights, hotels, and experiences; one of Indonesia's unicorn companies backed by major global investors.
Objective

Reaching the right audience at the right moment

Aiming to reach out to local and international travellers, Traveloka utilize the media spaces in major airports such as Changi Airport, Soekarno Hatta International Airport and Kuala Lumpur Airport, that has the highest consumer traffic to maximise their outreach. The strategic concentration of advertisements in the airport also capitalises on the spacious and relaxed atmosphere that it is able to provide, for the purpose of communicating messages directly and building a brand identity.

Traveloka
Traveloka
Highlights

Jakarta

In Singapore, Traveloka also picked one of our prime location – Hotel Boss, which has a standalone billboard and is located in close proximity to Bugis Junction and the Arab Street eateries and cafes – places that are popular among tourists.

Outcome

Eye-catching locations that remind, retain, and convert

Indonesia

High-concentration audience in key media environment

Transit Media Digital OOH

Targeted media format for maximum brand visibility

Head-On Visibility

Prime placements deliver higher audience retention and repeated exposure

Regional Reach

Consistent brand presence across Southeast Asia from a single brief

Traveloka
Traveloka

Traveloka

Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

Gallery
Traveloka campaign photo 1
Traveloka campaign photo 2
Traveloka campaign photo 3
Get In Touch

Planning a regional OOH campaign?

TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.

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