Jetstar Asia
Reaching the right audience at the right moment
Jetstar Airways has a daring campaign to reach local outbound travellers in Myanmar and Cambodia to holiday affordably to interesting cities such as Singapore, Bali, Phuket and Melbourne.\n\nThe message is direct and unmissable as the direct prices of each destination was printed on each static visual. Jetstar Asia assures the audience to travel carefreely and stress-free as it is extremely affordable!
Localised youthful and smiling faces were used to anchor the Jetstar Asia’s messages, such as for Myanmar, the young lady had a yellowish-white cosmetic paste – Thanaka applied to her face. This is a distinctive feature of the culture of Myanmar and is seen commonly everywhere in Myanmar.\n \nJetstar choose a single iconic billboard that was well placed at touristic landmarks or near airlines offices while using a transit media of taxi or tuk tuks to run around the city.
Eye-catching locations that remind, retain, and convert
Prime Location
High-concentration audience in key media environment
OOH Media
Targeted media format for maximum brand visibility
Head-On Visibility
Prime placements deliver higher audience retention and repeated exposure
Regional Reach
Consistent brand presence across Southeast Asia from a single brief
Jetstar Asia
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Planning a regional OOH campaign?
TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.
