Tissot

Tissot

The Client

Tissot
Jakarta’s Soekarno-Hatta International Airport is the busiest and largest airport in Southeast Asia and this is where athletes, guests and spectators arrive and depart for the games. Targeting these group of people and attracting attention of tourists are LCD displays strategically located at the immigration check-in area, on pillars along the travellator, and also prominently displayed at the arrival and departure areas.
Objective

Reaching the right audience at the right moment

To promote Tissot as the Official Timekeeper for the 18th Asian Games Jakarta Palembang 2018 which was co-hosted by two Indonesian cities: the capital of Jakarta and capital of South Sumatra, Palembang.

Tissot
Tissot
Highlights

Jakarta’s Soekarno-Hatta International Airport is the busiest and largest airport in Southeast Asia and this is where athletes, guests and spectators arrive and depart for the games. Targeting these group of people and attracting attention of tourists are LCD displays strategically located at the immigration check-in area, on pillars along the travellator, and also prominently displayed at the arrival and departure areas.

Outcome

Eye-catching locations that remind, retain, and convert

Prime Location

High-concentration audience in key media environment

OOH Media

Targeted media format for maximum brand visibility

Head-On Visibility

Prime placements deliver higher audience retention and repeated exposure

Regional Reach

Consistent brand presence across Southeast Asia from a single brief

Tissot
Tissot

Tissot

Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

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