Delonghi
Reaching the right audience at the right moment
To strengthen market position and localise its brand position for consumers in Malaysia.
DeLonghi chose to advertise at strategic locations along highways that experience high traffic flow daily. This is effective in reaching their target and potential customers and help them increase brand awareness. DeLonghi’s billboards showcases the globally beloved star Brad Pitt and their smart coffee machine well positioned beside. This highlights the elegances and design aesthetics of their product and attract attention from many who adores the brand ambassador. Moreover, the billboard uses contrasting colours of blue and white as their visual background which grasp attention and makes it easy to remember.
Eye-catching locations that remind, retain, and convert
Prime Location
High-concentration audience in key media environment
OOH Media
Targeted media format for maximum brand visibility
Head-On Visibility
Prime placements deliver higher audience retention and repeated exposure
Regional Reach
Consistent brand presence across Southeast Asia from a single brief
Delonghi
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Planning a regional OOH campaign?
TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.
