Daikin
Reaching the right audience at the right moment
The tagline “EVERYWHERE WITH YOU” is an effective tagline for an air conditioning brand given the heat in Singapore and many South Asian countries. Outdoor locations are the best place to showcase an air conditioner as that’s where people will think of wanting air conditioning the most. Sites chosen are prominent and 100% owned by Daikin’s arresting visuals making Daikin having one of the highest recall rate amongst air conditioner brands in Singapore.
Simple and straightforward design of Daikin’s billboards get the messages across immediately. In the newly emergent cities, Daikin later improved their billboards to add a graphic of an air conditioner as the Daikin brand is still not always associated with air conditioners.\n \nDaikin also added a digital temperature display on their city centre billboard in Yangon City. Given a particular heat wave in 2016, the Daikin billboard and the temperature reading 42 degrees hit the front page of a main newspaper one April month morning giving even more exposure to the brand.\n
Eye-catching locations that remind, retain, and convert
Prime Location
High-concentration audience in key media environment
OOH Media
Targeted media format for maximum brand visibility
Head-On Visibility
Prime placements deliver higher audience retention and repeated exposure
Regional Reach
Consistent brand presence across Southeast Asia from a single brief
Daikin
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Planning a regional OOH campaign?
TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.
