ZEEKR
ZEEKR
Making a Premium EV Brand Impossible to Miss
Zeekr needed to establish rapid brand presence in Singapore's competitive premium EV segment — a market where awareness precedes consideration, and consideration precedes purchase. OOH was chosen for its unbypassable nature: unlike digital display or social, roadside media reaches car-minded audiences in the exact context where automotive decisions are formed. A single digital touchpoint could not deliver the scale of brand imprinting required; only a physical, multi-format junction takeover could manufacture the level of presence a new nameplate demands.
Automotive Context, Unblockable Reach
Car buyers are, by definition, on the road — and OOH reaches them in the moment they are most receptive to automotive messaging. No ad blocker, no skip button, no algorithm stands between the creative and the audience.
Dominance Through Format Layering
Combining LED motion content with large-format frontlit panels at the same junction amplifies brand salience beyond what any single format achieves alone. The mix delivers both the dynamism of digital and the permanence of static — reinforcing Zeekr's positioning as a brand that is both technologically advanced and built to last.
Exclusive Inventory, No Alternative Route
TPM holds exclusive licensee rights to the Alexandra Grand Junction media assets — this cluster of LED, frontlit, and vertical panels cannot be booked through any other OOH agency in Singapore. For a campaign built on geographic concentration and format completeness, TPM was the only viable partner.
Alexandra Grand Junction DOOH
The Alexandra Grand Junction DOOH LED screen anchors the campaign's digital layer, delivering motion content to commuters and drivers navigating the AYE-Alexandra Road interchange. This corridor connects Jurong, the CBD, and the southern residential belt — a concentration of professionals and upper-income households precisely aligned with Zeekr's premium EV buyer profile. The dynamic format allowed Zeekr to cycle through model features and brand messaging with the immediacy that a new market entrant demands.
Alexandra Grand Junction Frontage Left
The Alexandra Grand Junction Frontage Left frontlit panel extends Zeekr's visual presence across the left-approach sightline, ensuring that vehicles entering from the AYE cannot bypass the brand. Static OOH at this scale delivers sustained brand imprinting — critical for an EV nameplate still building recognition in the Singapore market. The high-contrast frontlit illumination ensures visibility across both peak-hour traffic and evening commute windows.
Alexandra Grand Junction Frontage Right
Mirroring the left panel, the Alexandra Grand Junction Frontage Right frontlit display captures traffic approaching from the opposite direction, completing a bilateral brand wrap across the junction frontage. Together, the left and right panels create a visual corridor that frames the intersection in Zeekr branding — a format logic rooted in Creative Out Of Home thinking. This dual-side approach ensures no driver passes through the node without a brand encounter.
Alexandra Grand Junction (Farrer Road) Vertical
The Alexandra Grand Junction (Farrer Road) Vertical panel addresses the Farrer Road approach — a key route connecting the Holland Village corridor and Queenstown to the CBD, frequented by educated, high-income residents who represent Zeekr's core consideration segment. The vertical format commands a distinctive aspect ratio in the streetscape, making it visually differentiated from surrounding signage. This placement closes the final sightline gap in Zeekr's Alexandra junction takeover, ensuring 360-degree brand coverage at the node.
A Junction Transformed Into a Brand Statement
4 Formats
LED, frontlit left, frontlit right, and vertical panels combined to deliver 360-degree brand presence at a single high-traffic node.
3 Roads
AYE, Alexandra Road, and Farrer Road approaches were all addressed, ensuring no inbound driver missed the campaign.
Exclusive
Every placement in this campaign is held under TPM's exclusive licensee agreements — the entire media cluster was a single-agency execution.
Premium
The corridor's high concentration of professionals, business commuters, and upper-income residents mirrors Zeekr's target buyer demographic precisely.
ZEEKR
Zeekr's Singapore launch campaign took full ownership of the Alexandra Grand Junction in October 2025, deploying LED and frontlit displays across four placements to create an unmissable, all-angles brand presence for premium automotive audiences on the AYE and Farrer Road corridors.
Want to plan something like ZEEKR?
Get Quote
Zeekr concentrated its Singapore OOH campaign entirely at the Alexandra Grand Junction in October 2025, using a combination of LED digital and frontlit static displays across four placements. The strategy prioritised geographic dominance over broad dispersal — owning every sightline at a single premium node rather than spreading budget thinly. All placements were executed through OOH Media formats held exclusively by The Perfect Media Group.
The Alexandra Grand Junction DOOH and its surrounding panels sit at the confluence of the AYE, Alexandra Road, and Farrer Road — one of Singapore's most strategically valuable arterial intersections for reaching car-driving, upper-income professionals. For a premium EV brand building recognition from scratch, this corridor delivers the right audience at the right moment: behind the wheel, in the context of automotive decision-making. TPM's exclusive inventory across this junction made a true multi-format takeover possible.
A frontlit display is a large-format static billboard illuminated from the front, delivering consistent, high-visibility brand presence across all hours of the day and night. Unlike digital formats, frontlit panels hold a single creative execution continuously — maximising message frequency and recall for audiences who pass the same route regularly. For Zeekr, the frontlit panels at Alexandra Grand Junction ensured sustained brand imprinting alongside the LED screen's dynamic content, creating both immediacy and permanence.
Automotive purchase decisions are shaped over extended consideration periods — and consistent, high-visibility brand exposure is the primary driver of nameplate awareness during that window. Creative Out Of Home placements along key commuter and driver corridors put the brand directly in front of people who are, by behaviour, already in an automotive mindset. In Singapore's land-scarce, high-traffic environment, premium road-level OOH commands disproportionate attention relative to digital formats that can be scrolled past or blocked.
Yes — TPM operates 30+ owned and exclusively licensed media locations across Singapore, including long-term licensee agreements at People's Park Complex, Mustafa Centre, Queensway Shopping Centre, Hotel Boss, and Hotel 81 properties, none of which are available through any other OOH agency. Beyond Singapore, TPM's regional capabilities extend to Indonesia, Myanmar, and Vietnam, enabling seamless multi-market campaign execution for brands expanding across Southeast Asia. Speak to our team via Media Consultancy Services to explore a campaign strategy.
Planning a regional OOH campaign?
Zeekr's Singapore launch campaign took full ownership of the Alexandra Grand Junction in October 2025, deploying LED and frontlit displays across four placements to create an unmissable, all-angles brand presence for premium automotive audiences on the AYE and Farrer Road corridors.
