XPeng
XPeng
Launching a New EV Brand Through Automotive Territory
XPENG needed to establish rapid brand recognition in Singapore ahead of its retail push — in a market where EV awareness is growing but brand differentiation remains a challenge. OOH was the natural choice: it plants the brand in physical space where purchase intent is already high, and delivers repeated exposure that no digital skip button can neutralise. Digital channels alone cannot replicate the credibility and scale of dominating a known automotive corridor.
Unskippable Presence in Automotive Territory
The Alexandra Road corridor is Singapore's de facto car-buying district — OOH here reaches consumers at peak automotive consideration. No other medium delivers this contextual relevance at scale.
Full-Junction Takeover, Every Angle
Combining a dynamic LED screen with three frontlit panels ensured XPENG owned the entire intersection — motion and static working in tandem to maximise both attention and recall. The vertical format added creative flexibility unavailable on standard landscape sites.
Exclusive Control of This Junction
The Perfect Media Group holds the exclusive media rights to all Alexandra Grand Junction assets — this four-unit takeover is only possible through TPM. No other OOH partner can deliver this coordinated surround-brand experience at this location.
Alexandra Grand Junction DOOH
The Alexandra Grand Junction DOOH LED screen delivers dynamic content to a dense stream of commuters and motorists travelling between the AYE and Queen Alexandra Road — a corridor already saturated with automotive retail. For XPENG, the format's ability to animate the vehicle's design language and smart-tech features in motion made it the anchor unit of the entire junction takeover.
Alexandra Grand Junction Frontage Left
The Alexandra Grand Junction Frontage Left panel captures traffic approaching from the Queensway direction, intercepting drivers who have often just passed through Singapore's highest concentration of car dealerships. This audience — actively in a car-purchase mindset — represents exactly the consideration-stage consumer XPENG needed to reach with bold, uninterrupted brand imagery.
Alexandra Grand Junction Frontage Vertical
The vertical format at Alexandra Grand Junction Frontage Vertical exploits the natural upward sightline of pedestrians and stationary motorists waiting at the junction. Its portrait orientation gave XPENG a distinctive canvas to showcase the vehicle's full silhouette — a format advantage unavailable on standard landscape boards — reinforcing premium positioning through creative differentiation. Static OOH at this scale commands attention without competing for it.
Alexandra Grand Junction Frontage Right
Completing the junction wrap, the Alexandra Grand Junction Frontage Right panel closes the loop on inbound traffic from the Tanglin and Orchard approach. Together with the left and vertical units, it ensures XPENG's brand message has no blind spot at this intersection — a strategic necessity when launching a new automotive name in a market where physical visibility drives showroom consideration.
A Coordinated Takeover That Owned the Intersection
4 Units
Every face of the Alexandra Grand Junction was activated, ensuring no motorist or pedestrian could pass without encountering the XPENG brand.
LED + Frontlit
The pairing of motion-capable digital and high-visibility frontlit formats maximised both attention capture and sustained brand recall.
Auto Corridor
Placement in Singapore's primary car-dealership district aligned the campaign directly with consumers in active vehicle consideration mode.
Exclusive
The entire junction package is held exclusively by TPM — giving XPENG access to a coordinated site cluster unavailable through any other OOH provider.
XPeng
XPENG activated all four faces of the Alexandra Grand Junction in January 2026 — LED screen and frontlit displays in a coordinated takeover targeting Singapore's highest-concentration automotive corridor.
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XPENG executed a full-junction takeover at the Alexandra Grand Junction in January 2026, deploying a dynamic LED screen alongside three frontlit displays — left, right, and vertical — to command every approach angle of the intersection. The campaign used Digital OOH and static formats in tandem to maximise both motion-driven attention and sustained visual recall across the daily commute cycle.
The Alexandra Grand Junction sits at the heart of Singapore's most concentrated automotive retail corridor, where consumers are already in an active vehicle consideration mindset. For an EV brand entering the market, intercepting this audience in their natural decision-making environment — rather than chasing them online — significantly increases the relevance and impact of every impression.
A frontlit display is a large-format static billboard illuminated from the front, ensuring vivid visibility during both day and night hours without the power demands of a full LED installation. For XPENG, the three frontlit panels at Alexandra Grand Junction provided continuous, high-brightness brand presence that framed the dynamic LED screen and reinforced the campaign message from multiple vantage points simultaneously.
Automotive purchase decisions are built on repeated exposure and physical brand cues — attributes that OOH Media delivers better than any digital channel. Placing an EV brand in Singapore's car-dealership corridors ensures the message reaches consumers precisely when their consideration is highest, with zero risk of being skipped, blocked, or scrolled past.
Yes — The Perfect Media Group owns or holds exclusive licensee agreements for 30+ media locations across Singapore, including People's Park Complex, Mustafa Centre, Queensway Shopping Centre, Hotel Boss, and Hotel 81 properties, giving clients unmatched site diversity in a single partnership. Beyond Singapore, TPM operates across Indonesia, Myanmar, and Vietnam, making it the partner of choice for brands seeking coordinated regional OOH campaigns from a single point of contact.
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XPENG activated all four faces of the Alexandra Grand Junction in January 2026 — LED screen and frontlit displays in a coordinated takeover targeting Singapore's highest-concentration automotive corridor.
