Tokopedia Kualanamu
Case Studies/Tokopedia Kualanamu

Tokopedia Kualanamu

The Client

Tokopedia

Tokopedia Kualanamu
Indonesian e-commerce marketplace (est. 2009, now a GoTo subsidiary) enabling individuals and businesses to trade online across 25+ product categories, serving millions of buyers and sellers.
Objective

Reaching the right audience at the right moment

Carrying the tagline #MulaiAjaDulu (Just Start), Tokopedia wanted to encourage as many people as possible to start executing their creative ideas without hesitation. By providing for customers' needs through an easily accessible digital marketplace, Tokopedia focuses on driving digital economic equity across all of Indonesia. As such, The Perfect Media's OOH advertising media at the airport helped promote Tokopedia — especially since Tokopedia was able to creatively design its ad visuals to deliver its messages to consumers in the most engaging way.

Tokopedia Kualanamu
Tokopedia Kualanamu
Highlights

Soekarno-Hatta International Airport and Kualanamu International Airport, Medan, are strategic locations for Tokopedia to target a wide range of consumers from diverse backgrounds, inviting them to use Tokopedia's digital services to meet their various shopping needs.

Outcome

Eye-catching locations that remind, retain, and convert

Indonesia

High-concentration audience in key media environment

International Airport & Ferry Terminal Media

Targeted media format for maximum brand visibility

Head-On Visibility

Prime placements deliver higher audience retention and repeated exposure

Regional Reach

Consistent brand presence across Southeast Asia from a single brief

Tokopedia Kualanamu
Tokopedia Kualanamu

Tokopedia Kualanamu

Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

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Gallery
Tokopedia campaign photo 1
Tokopedia campaign photo 2
Tokopedia campaign photo 3
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Planning a regional OOH campaign?

TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.

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