Sosialisasi Kemenparekraf
Case Studies/Sosialisasi Kemenparekraf

Sosialisasi Kemenparekraf

The Client

Kemenparekraf (Sosialisasi)

Sosialisasi Kemenparekraf
Indonesia's Ministry of Tourism and Creative Economy, responsible for developing tourism and the creative economy, including the international Wonderful Indonesia destination brand and domestic outreach campaigns.
Objective

Reaching the right audience at the right moment

One of the government's strategies for reviving the economy in the new normal era is by boosting domestic tourism. Given the strong public interest in traveling, strict health protocols must still be maintained. For this reason, the Ministry of Tourism and Creative Economy (Kemenparekraf) ran a campaign urging domestic travelers to consistently follow health protocols, so they can enjoy their trips safely and comfortably.

Sosialisasi Kemenparekraf
Sosialisasi Kemenparekraf
Highlights

With domestic flight activity on the rise, Kualanamu International Airport in Medan became the strategic location of choice to spread this campaign message to the wider public.

Outcome

Eye-catching locations that remind, retain, and convert

Indonesia

High-concentration audience in key media environment

International Airport & Ferry Terminal Media

Targeted media format for maximum brand visibility

Head-On Visibility

Prime placements deliver higher audience retention and repeated exposure

Regional Reach

Consistent brand presence across Southeast Asia from a single brief

Sosialisasi Kemenparekraf
Sosialisasi Kemenparekraf

Sosialisasi Kemenparekraf

Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

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Gallery
Kemenparekraf (Sosialisasi) campaign photo 1
Kemenparekraf (Sosialisasi) campaign photo 2
Kemenparekraf (Sosialisasi) campaign photo 3
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