Podomoro
Case Studies/Podomoro

Podomoro

The Client

Agung Podomoro Land

Podomoro
Indonesia's largest integrated real estate developer (est. 1969), known for its superblock concept combining malls, apartments, offices, and hotels in major Indonesian cities.
Objective

Reaching the right audience at the right moment

APL Podomoro wanted to promote their luxury Podomoro City superblock to business people, investors, and potential buyers with a Giant LED Screen at the security check-point area of Kualanamu International Airport, Medan.

Podomoro
Podomoro
Highlights

Kualanamu International Airport in Medan is one of the key gathering points for business travelers, both domestic and international. Podomoro saw this as a golden opportunity to promote their property products and spark investment interest among the audience.

Outcome

Eye-catching locations that remind, retain, and convert

Indonesia

High-concentration audience in key media environment

Static OOH

Targeted media format for maximum brand visibility

Head-On Visibility

Prime placements deliver higher audience retention and repeated exposure

Regional Reach

Consistent brand presence across Southeast Asia from a single brief

Podomoro
Podomoro

Podomoro

Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

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Gallery
Agung Podomoro Land campaign photo 1
Agung Podomoro Land campaign photo 2
Agung Podomoro Land campaign photo 3
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Planning a regional OOH campaign?

TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.

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