Parkway Hospital
Case Studies/Parkway Hospital

Parkway Hospital

The Client

Parkway Pantai Hospitals

Parkway Hospital
Southeast Asia's largest private healthcare provider (IHH Healthcare subsidiary), operating ~57 hospitals, ambulatory centres, and clinics across Singapore, Malaysia, and Asia.
Objective

Reaching the right audience at the right moment

Parkway Hospitals Singapore is one of Asia's leading private healthcare providers. The promotional campaign run at Soekarno-Hatta International Airport aimed to expand Parkway Hospitals' reputation for high-quality, comprehensive care and their integrated medical facilities. The campaign targeted both Indonesian and international travelers, given that, according to statistical data, Singapore is one of the primary healthcare destinations for Indonesians with advanced medical needs.

Parkway Hospital
Parkway Hospital
Highlights

Parkway Hospitals Singapore is one of Asia's leading private healthcare providers. The promotional campaign run at Soekarno-Hatta International Airport aimed to expand Parkway Hospitals' reputation for high-quality, comprehensive care and their integrated medical facilities.

Outcome

Eye-catching locations that remind, retain, and convert

Indonesia

High-concentration audience in key media environment

International Airport & Ferry Terminal Media

Targeted media format for maximum brand visibility

Head-On Visibility

Prime placements deliver higher audience retention and repeated exposure

Regional Reach

Consistent brand presence across Southeast Asia from a single brief

Parkway Hospital
Parkway Hospital

Parkway Hospital

Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

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Gallery
Parkway Pantai Hospitals campaign photo 1
Parkway Pantai Hospitals campaign photo 2
Parkway Pantai Hospitals campaign photo 3
Get In Touch

Planning a regional OOH campaign?

TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.

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