Grab Palembang
Grab
Reaching the right audience at the right moment
As an O2O (online-to-offline) company aspiring to solve various cross-infrastructure accessibility challenges across Southeast Asia, including Indonesia, Grab continuously and actively promotes its all-purpose app to educate and grow its user base. One strategy used was running a promotional campaign at Kualanamu International Airport, Medan, and SMB II Airport, Palembang, delivering the message that travelers can now use Grab's services at the airport, backed by a range of features and reliable transportation accessibility.
The Grab Car Airport promotional campaign, displayed at Kualanamu International Airport in Medan and Sultan Mahmud Badaruddin II Airport in Palembang, was part of Grab's strategy to ensure their full audience there is exposed to a brand message inviting them to use the online transportation service from the airport into the city.
Eye-catching locations that remind, retain, and convert
Indonesia
High-concentration audience in key media environment
International Airport & Ferry Terminal Media
Targeted media format for maximum brand visibility
Head-On Visibility
Prime placements deliver higher audience retention and repeated exposure
Regional Reach
Consistent brand presence across Southeast Asia from a single brief
Grab Palembang
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
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Planning a regional OOH campaign?
TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.
