Gaviscon
Gaviscon
Reaching Digestive Health Audiences at Peak Relevance
Gaviscon needed to build brand salience among Singapore's urban working adults during January — a month defined by post-festive overconsumption and dietary excess. OOH was the right medium because it intercepts audiences in the real-world environments where food decisions and their consequences occur, creating contextual resonance that digital advertising alone cannot replicate. Static or social formats risk being scrolled past; a DOOH presence at a busy junction or dining precinct ensures the message lands at a moment of genuine audience receptivity.
Context-Led Health Messaging at Scale
OOH advertising reaches consumers in the very environments where dietary choices — and their consequences — are made. For a remedy brand like Gaviscon, this contextual proximity to food, commuting stress, and everyday life is a distinct strategic advantage.
DOOH Delivers Motion and Immediacy
LED DOOH screens allow animated creative that communicates the product's fast-acting relief in a format that static media cannot. Full-motion execution in high-footfall environments ensures Gaviscon's message registers in seconds.
Exclusive Access to Prime Urban Screens
TPM holds exclusive access to both the Alexandra Grand Junction DOOH and Chinatown Courtyard DOOH locations — inventory unavailable through any other OOH agency in Singapore. This ensures media efficiency and placement certainty without competitive displacement.
Alexandra Grand Junction DOOH
The Alexandra Grand Junction DOOH screen sits at a heavily trafficked arterial junction connecting residential towns, business parks, and retail corridors in the west — delivering Gaviscon's messaging to commuters, office workers, and residents navigating their daily routines. This audience skews toward working-age adults, precisely the demographic most likely to experience stress-related or diet-driven digestive discomfort. The high dwell time at traffic signals amplifies message retention, making this location ideal for a health remedy brand seeking repeated exposure.
Chinatown Courtyard DOOH
The Chinatown Courtyard DOOH positions Gaviscon at the heart of one of Singapore's most visited dining and lifestyle precincts, where food culture is central to the visitor experience — a natural contextual fit for an acid reflux remedy. Foot traffic here encompasses locals, tourists, and office workers from the surrounding CBD, many of whom are mid-meal or post-meal, making the placement timing and context highly relevant. The Digital OOH format allows full-motion creative to cut through the vibrant visual environment of the Chinatown streetscape.
Contextual Reach Across Two Urban Heartlands
2 Locations
Two complementary environments — commuter corridor and dining precinct — ensured Gaviscon reached its core audience across multiple daily touchpoints.
DOOH
Full-motion LED execution allowed Gaviscon's remedy messaging to communicate quickly and memorably in high-traffic settings.
January
Post-festive campaign timing aligned the brand's presence with the period of highest consumer relevance for digestive health remedies.
Exclusive
Both locations are held exclusively by TPM, ensuring premium positioning without the risk of competitor displacement or availability uncertainty.
Gaviscon
Running across two DOOH LED screens in Alexandra and Chinatown, this January 2026 campaign placed digestive health messaging in front of commuters, CBD workers, and diners at exactly the right moment in the calendar.
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Gaviscon ran a DOOH campaign in January 2026 across two LED screen locations in Singapore — Alexandra Grand Junction and Chinatown Courtyard — using full-motion creative to communicate fast-acting digestive relief. The campaign was delivered through Digital OOH formats chosen for their ability to capture attention in high-footfall, contextually relevant environments. Placement timing in January leveraged the post-festive period when digestive health messaging carries heightened consumer relevance.
The Chinatown Courtyard DOOH was selected because of its natural alignment with Gaviscon's product — a high-footfall dining and lifestyle precinct where food consumption is central to the visitor experience. Audiences here include local diners, CBD office workers, and tourists, all engaged in exactly the kind of eating occasions that Gaviscon's remedy addresses. The vibrant outdoor setting also makes a full-motion DOOH creative format particularly effective for cut-through.
Digital Out-of-Home (DOOH) refers to digitally powered outdoor screens — such as LED displays — capable of delivering animated, full-motion advertising in public environments. Unlike static formats, DOOH allows brands to communicate product benefits dynamically, with creative that can show action, transformation, or relief — critical for a health remedy like Gaviscon. The format also enables flexible content scheduling, allowing advertisers to align messaging with time-of-day or contextual triggers.
Health and consumer goods brands benefit from OOH's ability to reach mass audiences in the environments where product need is most acutely felt — commuting, dining, shopping. Unlike digital formats that can be blocked or ignored, OOH Media is a constant presence in the consumer's physical world, building brand salience through repeated exposure over time. Singapore's dense urban environment amplifies this effect, with high-footfall locations delivering consistent reach across diverse demographic segments.
Yes — TPM operates 30+ owned and exclusively licensed media locations across Singapore, including landmark sites at People's Park Complex, Mustafa Centre, Queensway Shopping Centre, Hotel Boss, and Hotel 81 properties, none of which are available through any other OOH agency. Beyond Singapore, TPM's regional network spans Indonesia, Myanmar, and Vietnam, with affiliates across the Philippines and South Asia, enabling fully coordinated multi-market campaigns from a single strategic partner.
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Running across two DOOH LED screens in Alexandra and Chinatown, this January 2026 campaign placed digestive health messaging in front of commuters, CBD workers, and diners at exactly the right moment in the calendar.
