Formula 1 Grand Prix Singapore
Case Studies/Formula 1 Grand Prix Singapore

Formula 1 Grand Prix Singapore

The Client

Formula 1 Singapore Grand Prix

Formula 1 Grand Prix Singapore
Annual Formula 1 night race at the Marina Bay Street Circuit — the first-ever night race in F1 history held since 2008 around Singapore's iconic city skyline.
Objective

Reaching the right audience at the right moment

The advertiser for the Formula 1 Grand Prix 2019 Singapore wanted to invite as large an audience as possible to their event, and believed that choosing OOH media in international airport areas was an effective strategy, given that this is where many travelers from around the world gather, whether for leisure or business.

Formula 1 Grand Prix Singapore
Formula 1 Grand Prix Singapore
Highlights

To promote the Formula 1 Grand Prix Singapore 2019 event, the advertiser placed exclusive advertisements at Jakarta and Medan's international airports, targeting foreign travelers, including Indonesians, to join the highly anticipated event.

Outcome

Eye-catching locations that remind, retain, and convert

Indonesia

High-concentration audience in key media environment

Transit Media Digital OOH

Targeted media format for maximum brand visibility

Head-On Visibility

Prime placements deliver higher audience retention and repeated exposure

Regional Reach

Consistent brand presence across Southeast Asia from a single brief

Formula 1 Grand Prix Singapore
Formula 1 Grand Prix Singapore

Formula 1 Grand Prix Singapore

Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

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Gallery
Formula 1 Singapore Grand Prix campaign photo 1
Formula 1 Singapore Grand Prix campaign photo 2
Formula 1 Singapore Grand Prix campaign photo 3
Get In Touch

Planning a regional OOH campaign?

TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.

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