Bank Mayapada
Case Studies/Bank Mayapada

Bank Mayapada

The Client

Bank Mayapada

Bank Mayapada
Indonesian commercial bank established in 1989 offering deposit products, loans, and foreign exchange services to individuals and businesses across Indonesia.
Objective

Reaching the right audience at the right moment

PT. Bank Mayapada International is an Indonesian banking company with a vision to become one of the country's top-quality private banks in terms of asset value, profitability, and financial health. Together with The Perfect Media, Bank Mayapada wanted to build an exclusive image and a sense of pride for its customers through out-of-home media at Soekarno-Hatta International Airport.

Bank Mayapada
Bank Mayapada
Highlights

The airport and international ferry terminal are two premium locations that can boost brand pride for any business as a benefit of placing their branding there.

Outcome

Eye-catching locations that remind, retain, and convert

Indonesia

High-concentration audience in key media environment

International Airport & Ferry Terminal Media

Targeted media format for maximum brand visibility

Head-On Visibility

Prime placements deliver higher audience retention and repeated exposure

Regional Reach

Consistent brand presence across Southeast Asia from a single brief

Bank Mayapada
Bank Mayapada

Bank Mayapada

Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

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Gallery
Bank Mayapada campaign photo 1
Bank Mayapada campaign photo 2
Bank Mayapada campaign photo 3
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Planning a regional OOH campaign?

TPM manages prime media locations across Singapore, Indonesia, and Malaysia — including airport media, standalone billboards, and high-footfall tourist corridors. One brief, three markets.

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